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& nbsp; & nbsp; & nbsp; There is a well-known Nike myth: in Beaverton, Oregon, Nike headquarters in the four-storey unseen pair of shoes, the staff busy doing only two things: a thing is to build a global marketing network, the other thing is to manage its worldwide company. Not a production equipment, Nike Corporation to create a worldwide empire. A pair of Nike shoes, producers can only get a few cents of revenue, by virtue of its global sales, Nike Corporation was able to get dozens or even hundreds of dollars in profits. & nbsp; & nbsp; & nbsp; but those Nike as enterprise outstanding cases of people may forget to follow suit, and in 1982, Nike had gone through a difficult phase, Adidas, Converse, Reebok and strong enemy waited for opportunities, sales have fallen sharply, in many people's eyes, Nike is a "setback, the internal morale of the second-rate manufacturing enterprises." & nbsp; & nbsp; & nbsp; & nbsp; Nike's response is to decentralization, increased product variety, to promote the product line differentiation. From the original basketball shoes in recent years the main changes to the golf supplies series, and Tiger Woods as a spokesperson, while strengthening the promotion of soccer shoes to meet the football population increase. Soccer Sporting Goods Series is currently the turnover has been as high as $ 1 billion, a 25% share of the global market, but also up to 35% market share in the European market. Under the change management strategy, the company with a 18-month period the situation stabilized, from 1993 to 1997, Nike's sales were explosive growth, rising from $ 2,000,000,000 to $ 9,000,000,000. & nbsp; & nbsp; & nbsp; & nbsp; In addition, and many businesses, Nike, accelerated expansion by acquiring other companies, following after 1988, Nike, Cole Haan, have been acquired, merged with skates in 1995 Manufacturer Bauer company, 2002 acquisition of skateboards and apparel manufacturer Hurley International companies, and acquired the sneaker maker Converse Inc. in 2004. Nike's strategy is to seek the acquisition of those products can complement each other, similar management style, as well as certain research and development capabilities of enterprises, and take advantage of the acquisition to suppress opponents. & nbsp; & nbsp; & nbsp; Nike's business in the present structure, Cole Haan shoes have already achieved sales of approximately $ 300 million, and Nike was originally bought the company spent jordan shoes online sale only $ 80 million ; The Converse company before being acquired, and its sales have been declining, but after the acquisition, but there was a 25% increase. Not only that, Cole Haan's Nike footwear products can be integrated into advanced shoe just technology, such as Bauer and Hurley International companies have their own R & D center, Nike introduced new products at the time, mostly with reference to their professional design advice, And just to make up for the Nike Converse canvas shoes in the field of white. & nbsp; & nbsp; & nbsp; in the process of mergers and acquisitions, and Nike had also committed many mistakes: After the initial buy Cole Haan, Nike wishful thinking throughout his own in Cole Haan to, and follows extensive management model, resulting in the latter strong dissatisfaction, when the conflict intensified, Cole Haan Nike executives even demanded "Get out of the factory." After realizing his mistake after the Nike Group acquired companies adopt an open management style, and give it an independent rights. Nike company timely feedback to ensure the ability to regain market. & nbsp; & nbsp; & nbsp; to construct as a business expansion mode and at the same time, Nike continues to transform the house, put a large shoe department is divided into several smaller departments, each A small department in charge of sports sneakers, speed up the product development process. The entire operation of chain enterprises, Nike also be adjusted, especially the inventory control system and overseas sales system. Nike require dealers to be 6-8 months in advance to book 80% of its total sales, so as to give a 10% discount. This makes the situation well aware of Nike can order and have enough time to arrange, to avoid excessive inventory, save the card to get a good ex-factory price. & nbsp; & nbsp; & nbsp; In addition, Nike has taken in the production of a virtualization strategy, not all products manufactured by their own production, but all outsourced to other manufacturers processing. All personnel, material, financial and other resource companies together, concentrated into product design and marketing to go, to cultivate the company's product design and marketing capabilities. & nbsp; & nbsp; & nbsp; The benefits of virtual enterprises is "with the greatest organization to achieve maximum power." An enterprise of their own limited resources, limited organizational structure, virtual enterprise to achieve a market strat cheap jordans egy and composition, each member of which only acts as a part of the structure and function, through information networks, supporting production in accordance with the spatial distribution of virtual enterprise and complex logistical support, such as corporate structure and the establishment of traditional organizational structure compared to the cost advantage of a larger structure, greatly improving the competitiveness of enterprises. & nbsp; & nbsp; & nbsp; implement virtual production, Nike will design drawings to the manufacturer so that they strictly according to the drawing style of production, and later by Nike OEM, and products through the company's marketing network to sell out products. This model fully realize the complementary role. This strategy Nike's, saving a lot of productive investment and equipment acquisition cost, the outsourcing of production and processing of products for many enterprises in developing countries of Southeast Asia and other places, the use of cheap local labor, which greatly saves labor costs, This is also an important reason why Nike shoes at lower prices to compete with other brand-name products. & nbsp; & nbsp; & nbsp; of course, we need to see is that the management of virtual enterprises, many special factors: & nbsp; & nbsp; & nbsp; & nbsp; virtual enterprise from the traditional linear power system into a coordinated system of equality, from the traditional superior-subordinate relationship into an equal and harmonious relations. Virtual Enterprise Manager is no longer commands the publisher, but the coordinator of each other, virtual enterprises in order to play its advantages, must be knowledge management (KM), the excavation of the entire virtual enterprise and knowledge related to cooperation between the units, development, preservation, sharing, and other services, so that personal knowledge into organizational knowledge, to maximize integration of resources. & nbsp; & nbsp; & nbsp; at the same time, the negative impact of cultural conflicts on the virtual enterprise virtual enterprise globalization strategy will fail. Thus, the creation of cultural synergy is particularly important. Facing an uncertain, changing partners, how to avoid the lack of communication of the information, conduct cross-cultural background, cross-regional communication and the success of virtual enterprise will play a very key role.[Chinese shoes Network - Brand Dynamics] adidas Group first-quarter global results. First quarter of 2012, Adidas global sales grew 14 percent to 3.824 billion euros. Group shareholders based on the 2011 net income of 209 million euros up 38 percent to 289 million euros. The first quarter, the Group wholesale revenue growth of 10%; comparable store sales growth of 9%, driven by its retail revenue increase of 16% compared with the previous year; other operating income increased 32%. Gross margin decreased 0.7 percentage points to 47.7%. Despite the product business and regional business together to see overall sales revenue was positive, the share of higher-margin retail business sales revenue also increased, but still not enough to offset the increase in input costs. Greater China sales revenue increased 26% constant exchange rate basis, Adidas in all regions achieved growth. Among them, sales in Greater China grew 26 percent to 385 million euros. Sports performance series of sales revenue growth has played a catalytic role. Dealership and operated stores have maintained a large number of passenger flow, operated stores in the first quarter, comparable sales increased by 10%. In addition, Adidas revenue in Western Europe increased by 7%, revenue in Europe, the emerging markets grew by 15 percent; sales in North America amounted to 869 million euros, an increase of 11%. In strong double-digit growth in Japan and Korea, driven by the Group's sales revenue in other Asian markets increased by 26%. In Latin America, sales increased 14 percent to 372 million euros. expects 2012 net profit increase of 12% ?? 17% The company expects 2012 group sales will be close to 10% growth rate is expected to grow at 12-17% based on the magnitude of net income of shareholders, to reach 750 million to 785 million euros. This is due to the high exposure of the Group as well as to further expand in the fast-growing retail business in emerging markets. In addition, this year's major sporting events will also have a positive role in stimulating the Group's sales revenue. (Chinese shoes Network - the most authoritative and most professional Footwear News)"Yeah, wats, up, Detroit?"" Although the industrial capital, Detroit, has suffered a lot in recent years, a thriving subculture is making the city a new one. Detroit local shoe store and Burn Rubber recently launched a pair of PUMA; to the central station of Michigan inspired Stepper branded shoes, will change the old station building and desolate exquisite surrounding mottled for vamp design, collocation note box design don't travel shoe, great value of collection. Burn Rubber X PUMA Stepper joint shoes will be landing in October 31st Burn Rubber online shop sale. Red Wing has a long history in the manufacture of outdoor and work boots. The Red Wing Heritage series is a tribute to the brand's classic and a brand new product. Red Wing 8884 uses the Moc Toe shoe design, similar to the classic 875 style. The innovative print design of the entire shoe, which has never been seen before in the Red and Wing shoes, has been a breakthrough in the tradition of leather and represents a completely new texture and process.Nike 2012 Geometric suits mysterious debut, 2013-12-08 22:33:59 British famous store Size? And Nike maintained a good partnership in the past two years, earlier launched a series of shoes, including two pairs of Nike Air Max Light, two pairs of All Court 2 Low, etc.. The two sides once again cooperate, launched three different shoes in one breath, including the first two shoes, plus a Toki Mid. this three pair of shoes are used in geometric pattern design, a folk style feeling. The fabric is made of suede and nylon, and the lining is made of leather. The Air Max Light Swoosh is made of 3M reflective material; the black texture pattern of All Court 2 Low is full of shoes; Toki Mid adopts suede shoes and white vulcanized sole, which is simple and competent. Each shoe type has launched two different color matching, it is learnt that Nike Air Max Light and All Court 2 Low will be sold on Size in September 28th, while Toki Mid shoe has not yet been determined the date of sale. 2012 December 20th NBA sneakers 2013-12-08 22:49:58 Tayshaun Prince: Nike Shox Vision Jason Terry: Reebok Answer 4 Rajon Rondo: Nike Air Foamposite One "Fighter Jet" Jordan Crawford: Air Jordan 11 "Cool Grey" Marcin Gortat: Nike Hyperdunk 2011 Marquez Daniels: Under Armour Bloodline Jason Thompson: Nike Zoom Kd 4 leopard, zebra and other animals texture has always been a darling of the trend, overwhelmed by the adidas originals for its popular shoes ZX FLux bring three animal texture color, including leopard, zebra and snakeskin stria. Although the texture of animals generally express the wild atmosphere, but the gray black color to make Flux ZX appears to be quite low-key. Prior to the sale of the Sneakersnstuff, and at present can be purchased in foreign shoes shop Oneness. more the latest shoes running shoes, NBA anecdotes and sports knowledge, please pay attention to the most Niubi sports equipment community [when off], microblogging search "when off, micro channel search dunkhome and extra welfare wayward send. source: FreakerSneakerBeijing time on August 28 Beijing, NBA Houston Rockets star Shane - Shane Battier arrived in Beijing to begin his "2008 g of Chinese Love Tour" trip. Shortly after arriving in Beijing, Battier took part in the conference in his new boots. The picture shows the moments of the conference.today, small make up to lead us into the official opening of the new Yokohama NEIGHBORHOOD stores in March 4th. The overall design of the shop can be described as the ultimate combination of American and Japanese aesthetics, military elements and locomotive culture in this collision sparks stunning, through different furnishings, decorative hanging painting highlights the ultimate theme. In addition to the sale of the main line of the 2016 spring and summer series, including ARCHIVES BY NEIGHBORHOOD LUKER, by NEIGHBORHOOD NEIGHBORHOOD, ONE THIRD SVG children's clothing line and Lifestyle series of new products have been unveiled at the shop. In addition, including cotton jacket, Parka jacket and T-Shirt cooperation with MOONEYES, including the opening of a limited series is the focus of the work. A friend may wish to go in person to buy. YokohamaNEIGHBORHOOD& WALK; YOKOHAMAMARINEShinko Naka-ku1-3-1Yokohama231-0001KanagawaJapanNike Air Presto "Persian Violet" temptation debut 2016-01-15 11:26:17 this Nike Air Presto "Persian Violet" eye-catching debut, the shoes to blue, purple, black, white lining to build, shoes smart, lightweight, flexible excellent, I believe it will be a lot of fans favorite shoes, shoes full of color charm, comfortable. At present, the shoes are not released information disclosure, interested friends may wish to pay attention to our follow-up reports. Nike Kobe 9 Elite two new color exposure 2014-05-06 22:43:37, although Kobe Bryant regrets the season reimbursement, but this does not hinder Nike continue to launch Lakers color match Kobe 9 Elite. The day before, two the color of the Kobe 9 Elite appeared on the Internet for the first time. Among them, one with white uppers with purple details; the other with gray as the tone into yellow and purple embellishment. It is not clear whether the two shoes will appear in the form of commercial sale.